Group of female and male Barry's Bootcamp instructors flexing and smiling on black background
Group of female and male Barry's Bootcamp instructors flexing and smiling on black background

Position Overview

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law.  If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department ([email protected] or 323-673-0222).

The Regional Marketing Manager is chiefly responsible for building strong local relationships for the Barry’s community by connecting and leveraging partnerships with community organizations, corporations, and influencers. As brand ambassadors and client-facing members of our studio leadership team, they are well-versed in all aspects of our fitness program and business, and are key to providing superior customer service. A successful candidate in the Community Marketing Manager role possess outgoing interpersonal skills; is a strategic and creative thinker, hyper-organized, and passionate about health and wellness; and looks to be part of building a stronger Barry’s community.

Local Marketing Manager

  • Develop Regional Marketing strategy, taking into consideration National Campaigns and timelines
  • Oversee studio marketing strategy for East Coast studios with a hyper focus on underperforming studios and/or regions. 
    • Underperforming studios/regions will become top priority in certain situations and could also mean travel would be involved or expected 
  • Management and oversight of all special events, including pop-ups and outside-of-studio events, health fairs, in store takeovers, etc. 
  • Observe attendance trends to develop classes and analyze the results of theme classes and overall attendance across studios.  
  • Implement national campaigns & tools locally (e.g. Face Yourself, Buddies and other activations) 
  • Responsible for tailoring these campaigns to market, rolling out to studio managers, and ensuring they are a success
  • Responsible for supporting the coaching studio managers in solving studio-marketing issues and executing studio-level promotions.  
  • Report on success of local and national campaigns
  • Create local event calendar and determine Barry’s level of involvement in any community events across the East Coast. 
  • Oversee studio managers: Ownership of studio special events
  • Oversee studio managers: Execution of business driving and community-building studio-level promotions

Community Partnerships 

  • Identify community partners and relationships to leverage community driven concepts
  • Identify and tier community partners (restaurants, residential buildings, hotels, shared work spaces, universities/schools, etc) in the area for outreach.
  • Oversee studio managers: Organization and execution of community days with corporate and community partners

Corporate Sales 

  • Rollout and oversee Corporate lead generation strategies within all studios and in tandem with the Corporate Partnership sales strategies
  • Support Corporate Partnerships Coordinator by identifying corporate partners in the area by using CPC strategy & execution plans. 
  • Visit key corporate partners and present menu of offerings - meet with corporate companies to educate on Barry’s and provide swag/information
  • Identify ways in which Barry’s and these companies might be able to have a partnership
  • Continue to leverage studio/ client contacts to identify and develop relationships
  • Create monthly reports highlighting efforts and analyzing new and existing partnerships.

Barry’s is the Best Workout in the World ®™. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.

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  • The information I provided on this application (including any attachment), and any other information I provide during the application process, is true, accurate, and complete to the best of my knowledge. I understand that any misrepresentation or omission of facts from this application (including any attachment) or at any point during the application process will impact my eligibility for employment and, if applicable, my continued employment. 
  • I understand that this is an application for employment, and not an offer of employment.  I further understand that if I am hired by Barry’s, I will be an at-will employee, meaning that both Barry’s and I are free to terminate the employment relationship at any time, for any lawful reason or no reason at all, with or without any cause or prior notice.  No representative of Barry’s, other than the CEO (or his designee), has the authority to enter into any expressed or implied agreement for employment for any specified period of time or make any agreement contrary to the foregoing.  Any such agreement purporting to alter the at–will nature of employment with Barry’s in any manner must be in writing and signed by the CEO (or his designee). 
  • Massachusetts Applicants Only: I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.