Group of female and male Barry's Bootcamp instructors flexing and smiling on black background
Group of female and male Barry's Bootcamp instructors flexing and smiling on black background

Position Overview

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department ([email protected] or 323-673-0222).

Barry's is hiring for a forward-thinking Lead Copywriter to join the content team. The right candidate is interested in elevating the brand and will provide creative copy to help promote the company online, in emails, through social media channels, and through other marketing assets. You should be extremely detail-oriented, versatile, and self-driven. As an essential part of the brand team, the candidate will manage and deliver on our goals and objectives by having the ability to capture Barry's voice and tone while understanding our audience.

This role requires an excellent communicator and leader. The ideal candidate thrives in a fast-paced environment and is able to think on their toes as well as meet deadlines while managing multiple projects.

Key Responsibilities

  • Develop new written content for a variety of channels including email, web, social media, and digital advertisements.
  • Write compelling and exciting copy that captures our audience's attention on all social media platforms, especially Instagram and Twitter.
  • Define, develop, and curate the Barry's brand across all platforms.
  • Work closely with the brand and creative team to make fresh, on trend, innovative material on a daily basis.
  • Advise on improving content across all platforms and departments.
  • Ensure the quality and accuracy of all copy and retrieve any missing information.
  • Establish brand consistency in copy that is posted on all communication platforms.
  • Handle projects requiring more specific and detailed copy creation, especially when working with content, editorials, and partner collaborations.

Qualifications

  • Bachelor’s degree in marketing or a similar field, or the equivalent in related work experience.
  • 4+ years’ experience of copywriting or related communications experience required.
  • Portfolio of work containing short and long-form content (e.g. content written for the web, whitepapers, and/or blog postings).
  • Ability to prioritize tasks, manage deadlines, adapt with quickly changing priorities, and balance short-term needs with long-term strategic initiatives in a fast-paced, ambiguous environment.
  • Work in a productive and effective manner in a fast-paced environment.
  • Strong writing, grammatical, and proofreading skills with a knack for creativity.
  • Ability to judge creative concepts and copy, and clearly communicate creative direction to others.
  • Detail-oriented, organized, and dependable.
  • An interest/familiarity with fashion and e-commerce.
  • A passion for the Barry’s brand.

Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun.

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  • The information I provided on this application (including any attachment), and any other information I provide during the application process, is true, accurate, and complete to the best of my knowledge. I understand that any misrepresentation or omission of facts from this application (including any attachment) or at any point during the application process will impact my eligibility for employment and, if applicable, my continued employment.  
  • I understand that this is an application for employment, and not an offer of employment.  I further understand that if I am hired by Barry’s, I will be an at-will employee, meaning that both Barry’s and I are free to terminate the employment relationship at any time, for any lawful reason or no reason at all, with or without any cause or prior notice.  No representative of Barry’s, other than the CEO (or his designee), has the authority to enter into any expressed or implied agreement for employment for any specified period of time or make any agreement contrary to the foregoing.  Any such agreement purporting to alter the at–will nature of employment with Barry’s in any manner must be in writing and signed by the CEO (or his designee).
  • Massachusetts Applicants Only: I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.